German advertising agency Jung von Matt created a wonderful minimalist ad campaign for Lego which not only looks great but also forces us to ‘Imagine’. It’s great not just because of its aesthetics but because it delivers a strong message – LEGO will put your imagination to work. However, adland.tv have pointed out that the idea might be a rip-off of a fan-created Lego artwork that appeared earlier than this ad campaign.
Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Marc-Olaf Duncker | Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger | Post Production / CGI: The Scope
South Park
The Simpsons
Asterix and Obelix
Donald Duck
Ernie and Bert
Lucky Luke and the Daltons
Ninja Turtles
The Smurfs
Stolen Idea?
According to adland.tv this image was made earlier than the ad campaign by Jung von Matt.
Imagine: Minimalist Lego Cartoon Characters
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